Nov 27 (Reuters) – Twitter Inc Chief Executive Elon Musk said new user registrations to the social media platform were at an “all-time high”, as he grappled with a mass exodus of advertisers and users fleeing to other platforms due to concerns about verification. and hate speech.
Registrations averaged more than two million per day in the last seven days to November 16, up 66% compared to the same week in 2021, Musk said in a tweet late on Saturday.
He also said that the active minutes of users are at a record high, averaging almost 8 billion active minutes per day in the last seven days on November 15, an increase of 30% compared to the same week last year.
Hate speech impressions decreased on Nov. 13 compared to October last year.
Reported impersonations on the platform spiked earlier this month, before and in the wake of the Twitter Blue launch, according to Musk.
Musk, who also runs the rocket company SpaceX, the brain-chip startup Neuralink and the tunneling firm Boring Company, has said that buying Twitter will accelerate his ambition to create an “everything app” called X. read more
Musk’s “Twitter 2.0 The Everything App” will have features such as encrypted direct messages (DM), long tweets and payments, according to the tweet.
In another tweet on Sunday, Musk said he sees “a path to Twitter over a billion monthly users in 12 to 18 months.”
Advertisers on Twitter, including large companies such as General Motors, Mondelez International, Volkswagen AG, have paused advertising on the platform, because they grapple with the new boss. read more
Musk has said that Twitter is experiencing a “huge revenue drop” from advertiser pushback, blaming a coalition of civil rights groups that have been pressing the platform’s top advertisers to take action if he doesn’t protect content moderation. read more
Activists urged Twitter advertisers to issue a statement about pulling their ads from the social media platform after Musk lifted a ban on tweets by former US president Donald Trump. read more
Hundreds of Twitter employees are believed to have quit the beleaguered company, following an ultimatum by Musk that employees put in “high-intensity hours,” or leave. read more
The company previously in November laid off half of its workforce, with the team responsible for communication, content curation, human rights and machine learning ethics being gutted, as well as some product and engineering teams.
(This story has been corrected to replace the inaccurate word “imitation” in paragraph 4 with “impression”)
Reporting by Juby Babu in Bengaluru; Editing by Kim Coghill
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