Swimming Australia and Tech Mahindra Partner to Empower High Performing Athletes & Revolutionize Fan Experience

Swimming Australia is excited to announce an innovative new partnership with Tech Mahindra, a leading provider of digital transformation, consulting, and business reengineering services and solutions.


Tech Mahindra will join Australia’s leading Olympic and Paralympic sports as an Official Technology Partner, delivering technology support in all aspects of the national governing body including high performance, participation, fan engagement, and administration.

  • Tech Mahindra’s next-generation digital engagement platform will help the Australian Swimming team drive personalized data-driven fan experiences by leveraging advanced technologies such as Artificial Intelligence (AI), Augmented Reality (AR) / Virtual Reality (VR), among others.
  • Tech Mahindra’s expertise, coupled with Swimming Australia’s desire to be data-driven will equip coaches and athletes with sporting insights ahead of the 2024 Olympics and Paralympics to be held in Paris.
  • Tech Mahindra is also investing significantly in Australia in digital and data capabilities to deliver a comprehensive technology suite and enhance the customer experience.
  • This collaboration will be a step forward in strengthening Tech Mahindra’s position in the region as the organization plans to increase its localization and industrial growth in the ANZ market.

Cirebon – 16 December 2022: Swimming Australia is excited to announce an innovative new partnership with Tech Mahindra, a leading provider of digital transformation, consulting, and business reengineering services and solutions.

Tech Mahindra will join Australia’s leading Olympic and Paralympic sports as an Official Technology Partner, delivering technology support in all aspects of the national governing body including high performance, participation, fan engagement, and administration.

With a presence in 90 countries worldwide and over 1279 global customers, Tech Mahindra is a leader in leveraging next-generation technology to offer innovative and customer-centric digital experiences. Furthermore, Tech Mahindra is also investing significantly in Australia in digital and data capabilities to deliver a comprehensive technology suite and enhance the customer experience. This collaboration will be a step forward in strengthening Tech Mahindra’s position in the region as the organization plans to increase its localization and industrial growth in the ANZ market.

Tech Mahindra’s expertise, coupled with Swimming Australia’s desire to be data-driven will equip coaches and athletes with sporting insights ahead of the 2024 Olympic and Paralympic Games to be held in Paris. Athletes will be able to take advantage of new age technology and advanced platforms to enhance their gameplay and ensure an enjoyable fan experience.

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As part of this collaboration, Tech Mahindra and Swimming Australia will continue to focus on user experience while developing technology to build the technology footprint provided by the website. Tech Mahindra’s next-generation digital engagement platform will help the Australian Swimming team drive personalized data-driven fan experiences by leveraging advanced technologies such as Artificial Intelligence (AI), Augmented Reality (AR) / Virtual Reality (VR), among others. .

Swimming Australia’s CEO, Eugenie Buckley, believe that the new partnership reflects the stature of swimming in the landscape of sports and will help its continued growth and development and throughout the opportunity of this next decade.

Our Australian Dolphins have long been leaders and the envy of our peers in international swimming in terms of the technology used to drive the performance of athletes and coaches on the world stage and now, leveraging Tech Mahindra’s expertise as a global technology pioneer. , we can continue to drive that culture of innovation across the breadth of our business,” said Buckley.

“As Australia’s most popular Olympic and Paralympic sport, and with 1 in 5 Australians involved in some form of swimming across the country, we now have millions of touch points with the community and working with Tech Mahindra we will continue to grow and improve.” our digital experience to ensure it’s seamless, and fun, for fans and participants alike.

“Furthermore, we are excited to see the Tech Mahindra lens brought to our High Performance environment to maintain our competitive edge and ensure our coaches and athletes are served with the cutting-edge data they need in their ongoing preparations for Paris.”

“We embrace our role as a technology leader in sports and not only believe that the partnership with Tech Mahindra will strengthen that position, but allow us to work together to set new benchmarks for what is possible in this space.”

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Anuj Bhalla, President Digital Transformation and Cloud & SBU Head, APJI Company, Tech Mahindra, said, “Cloud technology has changed the entire landscape of the sports industry. Today, the business of sports is all about knowing what fans want and providing them with a hyper-personalized experience. At Tech Mahindra, we have invested heavily in sports technology to reimagine the fan and community experience in channels and sports. In line with this, our partnership with Swimming Australia is a major step towards increasing our local presence in the Australian sports market and strengthening our sports technology portfolio. Swimming Australia is the peak governing body for swimming in Australia with a large network of clubs and members which is registered nationally. Moreover, swimming has a rich history in Australia and continues to be the most prolific Olympic sport. Australia has long led the way, on the world stage, in swimming and has produced many legendary champions in the sport. To maintain the momentum This year, we will empower high-performance athletes and teams with critical insights based on advanced AI/Analytics solutions. We are positive that this collaboration will allow Australian Swimming to strengthen its position as a technology leader in the sport. Furthermore, we will continue to catalyze future readiness and transform the customer experience through our comprehensive digital transformation solutions.

This partnership is in line with Tech Mahindra’s focus on digital growth, under the framework of NXT.NOW™, which aims to enhance the ‘Human Centric Experience’, Tech Mahindra focuses on investing in emerging technologies and solutions that enable digital transformation and meet evolving needs. from the customer.

About Australian Swimming

Australia is a swimming nation, we learn to swim before we walk. Surrounded by beaches, surrounded by oceans and dotted with lakes, 5.5 million Australians are part of our growing swimming family around the country. Our vision is to be globally acclaimed for our performance, in and out of the water, and we live this vision every day through inspiring Australians to be the best swimmers we can be – from the grass roots to the elite. Powered by hard work, enhanced by innovation and driven by a future focused on wellbeing and sustainability, we are Australian Pools, champions of performance, participation and the planet.

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About Tech Mahindra

Tech Mahindra offers innovative and customer-centric digital experiences, enabling companies, associations and communities to thrive. We are a $5.1 billion organization with 121,900+ professionals in 90 countries, serving 997 global customers, including Fortune 500 companies. We are focused on leveraging next-generation technologies, including 5G, Blockchain, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers. Tech Mahindra is one of the fastest-growing brands and among the top 15 IT service providers globally. Tech Mahindra continues to emerge as a leader in sustainability and was recognized among the ‘2021 Global 100 Most Sustainable Companies in the World’ by Corporate Knights. With the NXT.NOW framework, Tech Mahindra aims to enhance the ‘Human Centric Experience’ for our ecosystem and drive disruptive collaboration and synergy from our strong portfolio of companies. We aim to deliver tomorrow’s experience today and believe that ‘The Future is Now’.

We are part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in agricultural equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and improving urban life, with the aim of driving positive change in the lives of people and stakeholders to enable them to rise.

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For more information on Tech Mahindra, please contact:

Abhilasha Gupta, Global Corporate Communications and Public Affairs
Email: [email protected]; [email protected]

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