Shots fired! Owners consider ‘going rogue’ with exhibitions

As far as cross-bow shots go, we’ve seen heavier ammo than this.

But resisting fire is resisting fire, so one must be aware of its existence, even if it has the feel of just a warning shot.

The top NASCAR teams, under the umbrella of the Race Team Alliance, have strategically stated that they are exploring the possibility of holding their own exhibition races as early as a year from now.

It’s a decent little flare, I’d say.

According to a report this past week in the sports world’s favorite organ for such things – the Sports Business Journal – the RTA has hired a marketing agency to “explore exhibition race opportunities, both nationally and internationally.”

The request was deemed “highly exploratory.”

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And very interesting, given what it signals.

NASCAR’s current network television contract — the money spigot that fuels the bulk of the parade — runs through 2024, and the major teams have said the old way, which is also the current way, can no longer be the only way.

The long-standing TV money split is 65% to the tracks, 25% to the teams, 10% to NASCAR.

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