Peacock Partners With JetBlue for In-Flight Streaming Entertainment

Erik Gruenwedel

NBCUniversal’s streaming service, Peacock, will become the exclusive streaming partner of the national airline JetBlue from spring 2023.

Air travelers will be able to stream a selection of Peacock original content for free, including “Bel-Air,” “Pitch Perfect: Bumper in Berlin” and upcoming series such as Rian Johnson’s “Poker Face” and Malcolm Lee’s “The Best Man.” : The last chapters,” i.a.

Using JetBlue’s free high-speed Internet service, fliers will be able to stream Peacock’s full offerings from their own devices, including original series, live sports, movies, shows and news.

In addition, Peacock perks will be integrated into the airline’s revamped TrueBlue loyalty program. TrueBlue members will have access to special offers on Peacock subscriptions, allowing them to earn points for subscribing to the streaming service, and will receive a one-year Peacock Premium subscription, included with qualifying TrueBlue Mosaic status.

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“As we worked to bring Peacock to viewers at 30,000 feet, JetBlue emerged as the perfect like-minded partner,” said Annie Luo, EVP, global partnerships and strategic development, Peacock, in a statement.

New York-based JetBlue flies to more than 100 destinations throughout the US, Latin America, the Caribbean, Canada and the UK

“JetBlue has a long history of providing in-flight entertainment and connectivity, and our partnership with Peacock will integrate into our TrueBlue program, giving customers access to content throughout their travel journey and beyond,” said Jayne O’Brien, head of marketing and loyalty, JetBlue .

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