Nintendo Considering “Various Initiatives” And “Further Enhancements” For The Switch Online Service

Nintendo Switch OLED
Image: Nintendo Life

Earlier this week, Nintendo’s latest financial report revealed Switch Online subscriptions have now “surpassed” 36 million paid memberships – with an increase of around four million subs compared to the previous year.

Nintendo president Shuntaro Furukawa was also asked about the future of the service – explaining how Nintendo is “considering various initiatives” as well as “further improvements to the service’s content” to keep players coming back. Here’s the full exchange from Nintendo’s Q&A Summary:

What kind of initiatives are you considering to increase the number of Nintendo Switch Online members and increase the enthusiasm of existing members?

Furukawa: “As of September 2022, the number of Nintendo Switch Online paid members has exceeded 36 million. Although there are some users who choose not to renew their membership after the expiration date, the number of members is increasing in general, and the number of people playing Nintendo. Switch and the titles that support the game online. In addition, the Nintendo Switch Online + Expansion Pack service, which we started last year, counts a membership proportion that is gradually increasing thanks to an additional portion of Nintendo 64 titles.

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“The goal of Nintendo Switch Online as a service is to help users enjoy playing on Nintendo Switch for a long time, so we are considering various initiatives, including further enhancements to the content of the service. The goal is to continue using Nintendo Account to maintain a long relationship and positive with our customers. In line with this strategy, we consider Nintendo Switch Online as our initiative to encourage our users to continue enjoying Nintendo Switch for many years to come.

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Although Nintendo revealed an increase in total Switch Online subscribers, it did not break down the exact number of Expansion Pack users. The Expansion Pack level adds the Nintendo 64 and Sega Genesis / Mega Drive libraries, as well as additional content for the game.

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The latest batch of N64 titles was announced in September – revealing titles such as Mario Party, Pilotwings 64, Pokémon Stadium, and even the legendary first-person shooter GoldenEye 007.


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