McDonald’s Will Enter Metaverse This Lunar New Year

For the Lunar New Year campaign, McDonald’s has partnered with Karen X Cheng, a renowned digital content creator. Cheng’s work often goes viral and is included ouch and AR, as well as various cutting-edge technologies.

The 30-second commercial is based on Cheng’s childhood memories of the occasion and includes a call-to-action QR code that directs viewers to additional campaign components. NeRF technology is used in advertising at a time when AI is starting to become an important tool for marketers.

McDonald’s senior director of cultural engagement strategy, Elizabeth Campbell, said the fast food giant hopes the “tech-forward” initiative will celebrate the holiday while also supporting Asian American and Pacific Islander communities.

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McDonald’s released a series of Metaverse experiences

number metaverse experience made available by McDonald’s this year with the intention of bringing the Lunar New Year to life for all. Users can explore a range of activities through virtual reality, augmented reality, and 3D animation. There’s something for everyone to enjoy, including a VR petting zoo, a cooking competition, and traditional Chinese games like Weiqi and Mahjong.

In addition, McDonald’s creates individualizable 3D avatar which allows each user to explore the world. Users can also message friends and share photos with them using the in-app messenger. However, viewers can directly visit McDonald’s official website to enter the metaverse.

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More about Karen X Cheng

Karen X Cheng is an entrepreneur and digital storyteller. He has contributed to projects in various sectors, including media and technology. In addition, she founded Karen X Inc., a business that specializes in developing interactive experiences.

Karen X Cheng worked with McDonald’s to develop a fun and original metaverse celebration of Chinese New Year. Through McDonald’s digital world, he certainly hopes to give people more opportunities to connect with friends and family during the holiday season and continue to make lasting memories.

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