Identified as a top technology leader, bartaco receives the Hospitality Technology MURTEC Breakthrough Award

With the help of innovative ordering platform OneDine, the fast-casual taco chain has been recognized as a technology leader.

PLANO, Texas, November 8, 2022 /PRNewswire/ — At the MURTEC Executive Summit last week, organized by Communication technology, Scott LawtonCo-founder and CEO bartacoreceived the MURTEC 2022 Breakthrough Award on behalf of the bartaco brand.

The MURTEC Breakthrough Award honors restaurant companies that have demonstrated outstanding performance in operational and guest technology.

At bartaco, a popular taco chain serving upscale street food, customers use a QR code to order. This contactless ordering technology was developed by OneDine and used in all locations. This “on-demand hospitality” model increases guest visits and allows employees to focus on the guest experience, creating memorable brand affinity. OneDine’s technology, together with the passion and dedication of the bartaco team, thanks to receiving this award.

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“This is a tremendous honor for our brand and team,” he said Scott Lawton, Co-founder and CEO at bartaco. “We have been able to leverage technology to create an even more human experience. The partnership with OneDine has allowed us to craft this technology that perfectly fits our brand and values. OneDine has felt like being part of the bartaco team.”

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“We couldn’t be more excited for our partners at bartaco,” said Rom Krupp, Founder and CEO of OneDine. “The bartaco experience embodies our mission at OneDine – true guest control of their visit. We are honored that this mission and its embodiment at bartaco is recognized by Communication technology at their MURTEC Executive Summit.”

The “Hospitality On-Demand” model allows guests to sit at a table, scan a QR code, and immediately begin ordering. At the end of the meal, guests can pay the check using the phone. This business model results in higher employee retention, satisfaction, increased revenue, and reduced costs.

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About bartaco: bartaco inspired by the beach culture of Brazil, Uruguay and the south California, offers upscale street food with a coastal vibe. For more information about bartaco, please visit

About OneDine®: OneDine® is the most comprehensive digital dining and commerce solution for ordering, secure payments, and guest intelligence. OneDine is proudly developed in Plano, Texas by innovators with decades of experience in the hospitality industry. For more details, go



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