Harry Styles and Gucci called out for ‘sick’ ad campaign after Balenciaga controversy

Harry Styles and luxury fashion brand Gucci are hot on the heels of an ad campaign featuring Styles wearing a t-shirt with a teddy bear standing in front of what some claim is a toddler bed.

Critics of the campaign draw similarities to a recent controversial Balenciagia ad, which showed toddlers with teddy bears in bondage. Both Gucci and Balenciagia are owned by the same parent company, the Kering Group.

“A performance piece starring #HarryStyles and the #GucciHAHAHA collection,” the brand tweeted.

Harry Styles often engages in conversations during his concerts with fans, and was met with pure excitement when he addressed “spit-gate”.
(Kevin Mazur/Getty Images for Harry Styles)

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Critics immediately drew a connection between the Gucci ad and the controversial Balenciaga campaign.

“@gucci Why would you create a ‘performance piece’ with a mattress for toddlers and a grown man?” Alexandra Gucci Zarini, activist and heir to the Gucci family, wrote on Instagram. “My concerns are that there appears to be a shared ideology across Kering’s fashion houses.”

“Gucci makes Harry Styles pose next to a child’s mattress wearing a pink teddy bear shirt. Why are all fashion brand ad producers sick?” tweeted political commentator Sophie Cochran.

“Why does #gucci have Harry Styles, a grown man posing with a children’s mattress and a pink teddy bear t-shirt? I don’t love this,” tweeted Scottish TV personality and author Gillian McKeith.

“Are you kidding me? A grown man with a toddler mattress?!” Sports Illustrated swimsuit model Katrina Scott commented on Gucci’s Instagram post of the ad. “What’s going on with these marks?!”

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Harry Styles has come under fire for a recent Gucci ad that some are linking to a controversial Balenciaga ad campaign.
(Joseph Okpako)

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Balenciagia came under fire earlier this month for two separate ad campaigns. One depicted children with teddy bears in bondage, and another contained legal documents referencing a Supreme Court case on child pornography.

While Balenciaga apologized for the ad campaigns at the time, both Gucci and parent company Kering remained silent.

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Gucci, Harry Styles and Kering did not respond to Fox News Digital’s request for comment.