Gyeongsangbuk-do Province Accelerating its Global Promotion Through Busking Entertainment with Arirang TV

SEOUL, South Korea, 23 November 2022 /PRNewswire/ — Gyeongsangbuk-do Province and Arirang TV have collaborated to produce ‘Busqueen,’ an entertainment program to promote tourism for Gyeongsangbuk-do Province featuring global celebrities. This year’s season of Busqueen is a sequel (season 2) to Busqueen that first aired in 2021, and the season begins in Pohang, a city known as the filming location for K-drama such as ‘When the Camelia Blooms’ and ‘Hometown Cha- Cha-Cha’, and tour through the province including the remote Ulleungdo Island and Dokdo Island as the program showcases the various aspects of Gyeongsangbuk-do Province.

Gyeongsangbuk-do Province accelerates its global promotion through busking entertainment with Arirang TV (PRNewsfoto/Arirang TV)

Gyeongsangbuk-do Province accelerates its global promotion through busking entertainment with Arirang TV (PRNewsfoto/Arirang TV)

Season 2 will feature beauties from four different countries as they embark on a spontaneous and entertaining bus trip. The cast includes Jyunki returning from Season 1, who is a famous singer in China (wanghong) from a K-POP background, NC.A, a Korean singer known for her OST in ‘Reply 1988’, Nalu, a hallyu YouTuber with 1.37 million subscribers and Bestie, a popular YouTuber from Thailand.




A singer with cute looks and unique tone who is skilled enough to make it to the final rounds of ‘King of Mask Singer’. She pursues her music career across fun and exciting dance and ballad genres that require higher singing skills.

She was recognized for her ability to reach the hearts of her audience through an OST for Reply 1988 and sing , and in King of Masquerade.


Her channel has 1.37 million subscribers and she is a mega YouTuber from Peru who produces content related to hallyu in South America and life in Korea. She has a keen interest in beauty and fashion in Korea and also produced various content on lifestyle and culture in Korea. As a hallyu YouTuber, her channel has the highest number of South American subscribers among all YouTube channels in Korea.


An influencer who has years of experience as a K-POP girl group member and singer in Korea, she is now a ‘wanghong’ who can speak fluent Korean and knows Korea’s lifestyle and culture better than anyone else in the cast. We have 600,000 followers on Weibo and 100,000 subscribers across various social media platforms, including YouTube and Instagram.


A beauty and a YouTuber with 200,000 subscribers across Instagram and YouTube from Thailand. She travels between Korea and Thailand while producing content on the lifestyle, culture and beauty of Korea in the Thai language.

The backdrop for this season will be Gyeongsangbuk-do province, which is the origin of traditional Korean culture with its traces of Confucianism, Buddhism and Christianity and home to beautiful scenery with rich mountains and seas. Season 1 was focused on the traditional culture of Gyeongju and Andong, but Season 2 will focus more on nature with the sea and islands. And it is noteworthy that the program will feature Ullengdo Island and Dokdo Island, which are quite remote places that foreigners cannot easily access in Korea.

There will be quizzes and challenges throughout the show and the show will have viewers guessing the answers as they take part in the challenges themselves. There is also joy in gaining new information through quizzes related to Ullengdo Island and Dokdo Island that come from questions and answers that are not even known to the natives and may even be confusing to foreigners. And then once in a while the beautiful singing in harmony by Korean and foreign members of the cast will be touching as the program lives up to the title ‘Busqueen’.

Listening to the cast singing, Ullengdo Island in the background of busking will almost feel like a scene in a movie and allow foreign viewers to discover a new aspect of Gyeongsangbuk-do province that they haven’t before greeted as tourists. A virtual studio will also be used for two singers to sing with a background featuring Dokdo Island, and this showcase uses the metaverse to allow everyone around the world to virtually visit Dokdo Island.

Busqueen has already been aired worldwide through Arirang TV World Channel and you can also watch previously aired episodes through the official YouTube channel of Arirang TV (

The closing scene of the finale of the global sensation ‘Squid Game’, in which actor Jung-jae Lee, this year’s winner of the Primetime Emmy Award for Outstanding Lead Actor in a Drama Series, turns around just before boarding a plane, was shot in Pohang in Gyeongsangbuk-do Province. Not long after this scene was filmed, Ullengdo Island has subsequently had its best years of squid catches over the past two years, the first time the island has had such a catch in 10 years. As a program that combines busking, tourism and entertainment with global one-person media influencers and a K-POP singer in a region currently riding a high tide of positive energy, this program is expected to contribute significantly to improving global recognition of Gyeongsangbuk-do Province and increase the number of foreign tourists visiting Gyeongsangbuk-do Province.



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