So, you like watching soccer in the afternoon, it turns out. At least when the United States is in the World Cup.
Both Fox, which has the US English-language rights to the World Cup and NBC-owned Telemundo Deportes, which has the WC rights in Spanish, released its viewing figures for the 1-1 draw between the US and Wales on Monday. Here’s what you need to know:
- Fox said its broadcast reached 8.306 million viewers while Telemundo reported a total audience of 3.4 million (total delivery audience including linear, digital, and theater viewers ).
- Fox’s most popular television markets for the game are Austin, Cincinnati, Dallas, San Diego and Philadelphia.
- Fox said it was the most-watched Stage Group play in the company’s history with 563,000 viewers tuning in per quarter.
- The game reached 9.434 million people in the last minute.
- The combined viewership of 11.7 million was a strong start for the viewing given the game started at 2:00 pm ET and 11:00 am PT.
The game represented the first World Cup appearance for the United States since the 2014 World Cup in Brazil. Four years ago Fox had to navigate the absence of the United States and focus on its programs with international stars in Russia as 33 characters among 32 games.
Can you put this in context?
That’s hard to do honestly because we don’t have enough comparisons. The last time the US was in the World Cup was eight years ago. The US’s opening Group Stage game – a 2-1 win over Ghana on June 16, 2014 – drew 11.1 million viewers for the game that started at 6:00 pm ET. Univision added 4.8 million viewers for its coverage, which according to Sports Media Watch was the largest network audience at the time for a USA World Cup game. – Dietsch
Will the England-US match set a viewing record?
As I wrote that Sports games Last week, Fox Sports World Cup producer David Neal and Mike Mulvihill, Fox Sports Executive Vice President of Strategy and Analytics, predicted that the United States-England match on Nov. 25 will be the most watched men’s soccer game in the US. television history. The current score is the 2014 World Cup match between Portugal and the United States. The game drew 18.2 million viewers on ABC and 6.5 million on Univision.
Along with a famous opponent in England on Black Friday, Fox will benefit from a lot of promotions, including a floating football at Macy’s Thanksgiving Day event and a big push during the Giants-Cowboys Thanksgiving game at noon NFL season. slot and a host that drew more than 38 million viewers for the CBS Thanksgiving finale. – Dietsch
(Photo: Danielle Parhizkaran / USA Today)