Aberdeen woman’s bad gut feelings drove her to entrepreneurship

An Aberdonian whose own experience of gut health problems led her to launch a digestive supplement is taking the business to export markets.

Gemma Stewart got her firm, Gutsy Health, off the ground earlier this year.

Aimed at helping people struggling with digestive system problems, the business quickly expanded into Ireland and Ms Stewart is now eyeing opportunities in the European Union.

Her trademark product – Gut Wealth – focuses specifically on those who suffer from bloating, inflammation and irregular bowel movements.

A lot can go on between chewing and pooing. We try to have fun with the subject while being serious about helping people.”

Gemma Stewart, Founder, Gatti Health.

The 38-year-old entrepreneur had irritable bowel syndrome for more than 20 years and it took almost half that time to get diagnosed.

She said: “While researching gut health, I found that there is a lot of information out there, but it’s really hard to understand or unrealistic to adapt to modern life.

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“People want a product that works, is easy to add to their routine and tastes good.

“I couldn’t find a product on the market that did all three.”

Image: Gemma Stewart

Her liquid supplements are said to be the first of their kind in the UK.

They are made using a combination of vitamins, minerals and postbiotics.

Awareness of postbiotics, which are “friendly” bacteria that live inside your gut and convert fiber into compounds that are beneficial to your health, is growing – something Ms Stewart aims to do.

She said: “I worked with a team of experts to create a product that tasted great and was easy to add to your routine.

“We know we have little education with consumers—they’re often skeptical at first after years of gastro-intestinal problems.”

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Too much stigma and shame

Her business is launching education programs, and shares information weekly about digestive wellness and how to manage symptoms of poor gut health.

She added: “There is a lot of stigma and shame around digestive health issues so we bring some light to the subject.

“A lot can happen between biting and chewing.

“While serious about helping people, we try to have fun with the subject matter.

“We’re really proud to be opening up the conversation about digestive health, as well as providing a solution that works for so many people.”

@gutwealth.co

Our founder Gemma shares some of the things that have held her back in the business world #businessowner #guthealth #smallbusinessowner

♬ Original Sound – gutwealth.co

Gut Wealth is sold in boxes of 30 sachets, and the subscription service allows customers to control when they receive their products.

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The company recently partnered with a new fulfillment center in Belfast to allow expansion into Ireland and the EU.

North-Eastern origin

Mrs Stewart grew up in Bridge of Don and went to Oldmacher Academy.

She’s following in the family footsteps when it comes to small business ownership.

His grandfather and great-grandfather owned a shop in Keith.

Gutsy Health was originally registered in Aberdeen but is now run from an Edinburgh office.

“We still deliver and fulfill our orders from Aberdeen,” added Ms Stewart, who has a home in Kintore, Aberdeenshire and family in Stonehaven, Keith, Huntly, Kintore and Nairn.

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